Planning committee give go ahead for 11 buildings with 1,150 homes
Outline plans to build 11 buildings, ranging in height from eight to 32 storeys, on the former 10 acre Dairy Crest site near the Westway and Wood Lane were given the go ahead last night, March 12 at Hammersmith & Fulham Council’s planning applications committee.
The council says this means White City is set to benefit from a mass regeneration project that will bring homes, shops and restaurants to the area, along with £5.6 million in community investment.
The extensive scheme by developers Helical Bar and Aviva Investors will see existing industrial buildings demolished and in their place a whole new community will spring up, with new offices, up to 1,150 homes, and a range of shops, restaurants, cafes and bars, along with a multi storey car park.
There will also be a crèche, new public open spaces with a children’s recreational ground, two squares, ecological walk, new roads and walkways, and health, leisure and community facilities.
As part of a legal agreement with the council, known as Section 106, the developers will contribute financially to the area, giving more than £1.4m to local education to create more available school places, £1.1m towards employment initiatives for people living in White City and £1.2m towards the local Primary Care Trust to help increase the capacity of existing health services in the area.
The remaining money will be set aside for local transport, including work to improve local highways and streets, the creation of new roads, more car club places, and improvements to the junction of Wood Lane, South Africa and Depot Road.
The developer will also provide £150,000 for a cycle hire docking station, £10,000 towards Legible London street signs, £450,000 to Transport for London so they can improve local bus services in the vicinity and a £50,000 contribution towards on-street car parking, reviewing the controlled parking zone and carrying out any necessary changes.
The council says a minimum of 10 per cent of the homes at the scheme will be affordable rented units and shared ownership homes, and there will be family sized homes, with a mix of flats ranging from studios to four-bedroom apartments, and two- and three-storey houses with up to four bedrooms.
Ten per cent of the homes will be built to disability and wheelchair housing standards.
Leader of Hammersmith & Fulham Council, Cllr Nicholas Botterill, said that he welcomed the development, called Brickfields by the developers and their architect, Eric Parry Architects.
He said: " This brand new development is set to bring huge benefits to local people in all areas of their lives, with much needed new homes, health facilities, school places and employment opportunities.
"It is yet another exciting project that will help regenerate and bring to life a patch of land that has been underused for many years, and really shows that Hammersmith & Fulham is a borough of opportunity."
The scheme falls within the White City Opportunity Area – land earmarked as and prime for redevelopment and regeneration – and will take around 11 years to complete, carried out in seven different phases.
Brickfields is just one of several regeneration projects either being built or currently being designed in the area, including Imperial West and BBC TV Centre on Wood Lane, Westfield extension to the north of the shopping centre, and the White City Collaborative Care Centre and The Bloom on Bloemfontein Road, which is due to open next April.
However, local residents have condemned proposals for both a 32 storey tower at Brickfields and a 35 storey tower at neighbouring site Imperial West, claiming they will "destroy skylines across West London". You can read the full story here.